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08/07/2007: "Bottled water drives our economy because we don't trust gov't"

Thirty years ago, bottled water barely existed as a business in the United States. Last year, we spent more on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie
tickets--$15 billion. It will be $16 billion this year.

Bottled water is the food phenomenon of our times. We--a generation raised on tap water and water fountains--drink a billion bottles of water a week, and we're raising a generation that views tap water with disdain and water fountains with suspicion. We've come to pay good money--two or three or four times the cost of gasoline--for a product we have always gotten, and can still get, for free, from taps in our homes.

[ No one trusts our government. Thus we don't trust our tap water. We also know our doctors have been sold to industry, so we don't trust most of their advice, including that tap water is safe. So we buy tap water that's been bottled, and the profits keep flowing. ]

http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html