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11/28/2007: "Skin bleaching the latest product of multiculturalism"

Skin bleaching -- using chemical or natural products to lighten skin color -- is common practice in the Americas, Africa, across Asia, and increasingly, in Europe.

Psychologists say consumer demand can be traced to perceptions that lighter skinned or white people are more successful, intelligent and sexually desirable.

And as the UK's Asian, African and African-Caribbean communities grow, so too -- cosmetics industry experts say -- does ethnic spending power for products promoted to lighten skin tone.

[ We're all equal, but everyone wants to look lighter, so we'll make a product that might hurt them, and then more people will be more equal than others because they'll be richer and... does anyone believe this neurotic claptrap? ]

http://www.cnn.com/2007/HEALTH/11/26/vanmarsh.skinbleaching/index.html?iref=mpstoryview