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02/29/2008: "News-Entertainment media getting beat by real news"

Even without the ever-newsworthy Spears gracing its pages, the Economist is making its mark in the U.S. Spokesman Justin Hendrix told me that the magazine expects to show 13% circulation growth in its upcoming filing, on top of the 8.5% jump in the number of advertising pages in 2007. With a circulation of about 722,000 in North America now -- and more than 1.3 million in total -- the magazine intends to crack the 1 million threshold on this continent in the next five years.

[ For too long, the media have focused on entertaining idiots. Those who have their act together are showing their demographic strength. ]

http://www.marketwatch.com/news/story/economist-beating-odds-us/story.aspx?guid={B5854A4F-351B-4789-9BFC-142771E14DC8}