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05/04/2008: "The Ultimate Greenwashing: Barbie Goes Green"
When I first saw the press release about a "green" Mattel collection of accessories called Barbie BCause, I thought it was an April Fool's joke. Apparently not. Mattel's new "playful and on-trend" collection of hats and bags for young girls will be released "just in time to celebrate Earth Day in style." Which is pretty ironic, really, given that Barbie dolls themselves are made out of plastic and are packaged in even more plastic. And not the kind of plastic you can throw in the recycling bin, either.
Barbie™ BCause is a line of accessories for girls made from excess fabric and trimmings from other Barbie products:
which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories.
[ Why wouldn't Mattel want to jump on the "green" bandwagon, sell their unwanted trimmings, get good PR while making even more money? ]
http://ecochildsplay.com/2008/05/01/the-ultimate-greenwashing-barbie-goes-green/