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05/27/2008: "Brazilians angered by Swedish tycoon's Amazon price tag"

Johan Eliasch, the 46-year-old boss of the Head sports equipment company, is under investigation by Brazilian police and intelligence services for the alleged comments and for 160,000 hectares (395,000 acres) of Amazon forest he is believed to have bought, the newspaper O Globo reported on Monday.

He reportedly made the assertions to stimulate land acquisition as part of his role as director of Cool Earth, an organization he co-founded which finds sponsors for the rainforest as a way of protecting it.

"Eliasch held meetings with businessmen between 2006 and 2007 in which he proposed that they buy land in the Amazon, and told them 'only' $50 billion would be needed to acquire all the forest," according to a report by Brazil's Abin intelligence agency cited by O Globo.

The issue is a sensitive one for Brazil, which has been offended by statements by British politicians suggesting that the Amazon is too important to all of mankind to be left to the management of Brazil's government alone.

[ If all it takes to save the forest is for environmentally responsible people around the world to buy it THAT MUST BE DONE. ]

http://www.thelocal.se/12030/20080527/