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05/13/2009: "Milk advert's white bulls are not racist, rules ASA"

Accusations that a milk advert was racist because it showed a white bull getting "purer" by losing its black patches have been dismissed today by the Advertising Standards Authority.

"The cows were intended as a visual metaphor for milk which underwent extra filtration processes," the ASA ruling said.

"We considered viewers were likely to understand that the black and white bulls in the ads were intended as a metaphor for milk and were unlikely to interpret the visual representations of the purification process as being racist.

[ Some people are determined to see "racism" everywhere and anywhere! ]

http://www.telegraph.co.uk/culture/tvandradio/5314014/Milk-adverts-white-bulls-are-not-racist-rules-ASA.html